Courses

The idea of education is emerging in various fields which improvise on the idea of learning. In the era of vast and speedy globalisation, the market is evolving in a way which nececiates the job oriented training programs and short term courses be accelerated accordingly. As the markets grow with heavy competition, the concept of marketing and branding are coming into the picture. All of this is being introduced alongside advertising, a field which is based on portraying a positive brand image to the consumers in order to create an impact regarding products or brands. To maintain and present the image of brands, products and individuals, public relations (PR) companies lead the thought process of advertising. There is a need for advertising in every profession including politics -lead by principles of basic psychology that enable one to reach out the masses with the policies or agendas of political parties through different mediums. We have witnessed ideas such as the involvement of professionals in campaign designs as well as the execution of all programs in a time-bound, calculative and creative manner. Every political party and candidate is looking for experienced, mature and creative professionals for their team or to support them individually. The pattern of campaigning has changed after the evolution of digital media so this skill has taken a large space at Political Consultancies and Political PR. After going through various practical experiences of political campaigning for parties and candidates in India, we have developed this course to guide and train professionals/students about the profession of political consultancy and political PR. This course will guide you towards being an independent political thinker that can navigate an election in any democracy like India.